HOLTON STREET – THE REST OF THE STORY response by Tess Reiss

Over the years many residents – black, white, and Hispanic, on and near Holton Street – have complained about the way some of these stores look. Some have said they are uncomfortable having company at their homes because of the way Holton Street looks with litter, graffiti, and dreary stores. The photo survey depicted a range of conditions on Holton Street as a way to bring these concerns to the attention of the community at large.

Over the years, many of these storefront owners have been approached by neighborhood groups in both Riverwest and Harambee about fixing up their storefronts. They have been provided with information about the city’s façade grant program and the new storefront ordinance. The Police Department has talked to owners about opening up windows as a way to improve security – it is easier to see what’s going on and offer assistance if necessary. Most of these overtures have been met with little effect.

As a community newspaper, we support neighborhood commerce. And like other Milwaukee neighborhoods, there are concerns about the over-saturation of tobacco and alcohol advertising, especially on central city stores. It is common business sense that stores with inviting storefronts will attract more business. An appealing storefront doesn’t have to be expensive or elaborate. A fresh coat of paint and simple signage will suffice for those on a budget, as small businesses often are. It costs nothing to sweep in front of the store and pick up litter. A leftover can of paint can make quick work of removing graffiti when necessary. These are simple measures that any storeowner can do.

The class and cultural diversity that we enjoy here makes many of us happy to call Riverwest home. Readers’ comments are a welcome part of community discussion as we strive to work together to restore vitality and commerce to Holton Street.

Within weeks of the article’s publication, two featured stores, Holton Liquor and S&M Food Mart, had removed many tobacco and alcohol signs. Thanks for being pro-active business neighbors! -Tess Reiss