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East Side Open Market:
Dream Incubator
by Laura Richard
We never know what impact our actions
will have on others, but good or bad,
they have an effect.
Six years
ago, a few
commu n i t y -
involved people
on the East Side
decided to start
an Open Market
to provide an
avenue for
local farmers
and artists to
make a living
off what they
love. Years later,
the East Side
Open Market
has proven to
be an incubator
that has grown
dreams into
reality for a
number of
vendors.
Dreams come
in all shapes
and size.
Daniel Nennig, Photographer
For photographer Daniel Nennig, it
started as a way to keep his grandfather
alive in spirit when he inherited his
1970 Canon AE-1 camera in 1999.
By 2003, he was an accomplished
photographer and ready to share his
work with others. So
at the age of fifteen
Daniel became the
youngest vendor at
the market.
Three years later,
Daniel has saved
enough money to
buy a new Nikon
Digital D705
camera and head
off to college in the
fall.
Red Hawk
Nursery
Christianne and
Jay Laing, of Red
Hawk Nursery,
near Waterloo,
Wisconsin, had a
dream of buying the
land they farmed.
They started with
the market in its
infancy, when times
were tough.
Although they live closer to the Madison
market, they believed in the mission of
the East Side Open Market and had a
love for the area, so they stuck with it
through thick and thin. Last year, they
raised enough money to allow their
dream to blossom and closed on the
land purchase.
Fasten Co-op
In 2003, Christina Perez and Vanessa
Andrew wanted to participate in the
market, but as artists, the $20 weekly fee
was a bit steep for their pocketbooks. So
they decided to do what they do best;
be creative. So Fasten Co-operative
Clothing Gallery was born.
“Fasten is a cooperative effort to bridge
accessibility gaps between the public
and artists,” explained owner Vanessa
Andrew. “Awareness of art in everyday
situations raises quality of life, and we
believe in and strive to give emerging
artists the opportunity to create work
for the public space.”
What started as a way to afford the
market fee grew into a store at 2365
S. Howell Avenue in Bay View in
November, 2005.
What started as a channel for those
trying to live off their love, grew into
a place where dreams can come true.
The founders never imagined it would
become what it did, but they stayed
true to their foundation, and the East
Side Open Market has experienced
continued growth and improvement.
Check it out on Saturdays this summer.
Listen to the music and see the dreams
for sale.
Riverwest Currents online edition - August, 2006
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