The Changing Face Of Brady Street 
by Tim Lambrecht
In recent months Brady Street has witnessed a
number of changes in its storefront businesses.
Some of the stores have closed altogether while
others have moved.
Grava Gallery, Three Graces and Metropawlis
have all relocated their businesses to the
revitalized Third Ward.
Oxford Glass and Dykeman Heating and
Air Condition are moving to other east side
locations.
Salon du Monde and Tsunami Ink have closed
altogether and Video Adventures is in the
process of doing so. Giovanni’s restaurant on
Brady and Van Buren recently closed as well.
Why so much change?
It would appear that Brady Street’s own
success might be costing them some of their
businesses. What was once Milwaukee’s own
low-rent Haight-Ashbury district now finds
itself a hip place for trendy upscale salons and
clothing stores. With more and more people
shopping on Brady Street and moving to new
condos and apartments in the area, property
taxes have risen, which means landlords need
to raise the rent charged for their spaces. At
some point, small businesses cannot make
enough money to justify the higher rents and
they are forced to move or close.
Many of the businesses have been on the
street for many years, back when it wasn’t so
popular, and it’s sad when they have to vacate
the neighborhood they helped popularize.
The Third Ward has become the city’s up-andcoming
area for small businesses with lower
rent for larger spaces.
Change is not always a bad thing. When
Metropawlis unfortunately closed its Brady
Street store, another locally owned business,
Waterford Wine Company, opened in its
place. Having locally-owned businesses and
stores on Brady Street means that owners will
care about their property and work to make
needed improvements.
It’s important that Brady Street retains
its uniqueness. It needs to maintain its
independent identity, and local businesses
are one way to do that. It’s important that we
support our local businesses. Hopefully, chain
stores will not be what is left when the last
domino falls.
Speaking of changes, there is a rumor that
the Giovanni’s restaurant site on Van Buren
and Brady may become a new stand-alone
Walgreen’s replacing the one at the east end of
Brady Street at Farwell. Throughout the city,
you see where Walgreen’s stores in strip malls
and malls have closed and opened a new larger
store nearby. This move would make business
sense for Walgreen’s as it would open up their
accessibility to downtown and Commerce
Street customers who could easily walk across
the Marsupial Bridge to it.
The Esplanada Theatre will perform Stephen
Belber’s “Tape” June 28 – July 1 at 8 p.m.
at The Astor Street Theatre located in the
Brady Street Pharmacy. The play is about two
longtime friends and the woman who comes
between them. Tickets are $7. PG-13 for adult
themes. Tickets are available at the door or
by calling 272-4384.
The Pharmacy will also be offering classes
on filmmaking starting in July.
“Script Construction / Producing” will be
taught on Tuesday nights, July 18, 25 and
August 1. $30, limited to 15 people.
“Using the camera to tell a story” will be
Tuesdays August 8, 15 and 22, $35, limited
to ten people.
Local filmmaker Ross Bigley will be
teaching the classes. An acting class is
being planned for later in August as
well. To reserve your space or for more
information, call the pharmacy.
Circa, located just off Brady Street at 1754
N. Franklin Place, invites players of all
levels for chess night Tuesdays and poker
night Thursdays, while Wednesdays are
“Acoustic Night with Matt Tyner”
The next Critical Mass bike ride will take
place on June 30 starting at 7:00. Bikers
will meet at 6:30 at Riverside Park. The
Bike-In Movie at the Marsupial Bridge
Media Garden for June 30 will be “Il
Postino”(Italian, 1994), a film about
friendship, poetry and bikes… so go for
a ride, and then come back for the movie!
“The Real Dirt On Farmer John,” a film
about an Illinois hippie who became
the owner of one of the nation’s first cooperative
farms, will be shown on July
26. It won the audience award for best
documentary at the 2005 Milwaukee
International Film Festival last year.
Enjoy a walking tour of Brady Street
every Saturday at 10 am from June 10 to
October 14. Guides will lead you on a tour
that lasts about 90 minutes and where you
will walk about half a mile. Meet in front
of St. Hedwig’s Church. The tour is $7, $2
students. Call 277-7795.
The Third Annual Brady Street Artisan
Food Festival will be held July 30. If
you can volunteer at this fun event, call
Marlene at 276-2510.
Some Brady Street businesses were the
target of vandals at the beginning of June.
Brady Street Futons and the Up And
Under were both tagged by graffiti artists,
as was the Marsupial Bridge. If you see
anyone doing it, call the graffiti hotline
immediately at 286-8715.
If you have a story idea or item for Brady
Bits, contact Tim at 374-7772.
Riverwest Currents online edition - July, 2006 |